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产品类型：珠宝饰品
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经营范围：珠宝饰品、工艺美术品、铂金制品及黄金制品的零售、收购、生产、加工、修理改制、以旧换新，办公用品零售、批发，经营本企业自产产品及技术的出口业务，经营本企业生产、科研所需的原辅材料、仪器仪表、机械设备、零配件及技术的进口业务，经营进料加工和“三来一补”业务，企业管理咨询及服务，以特许经营方式进行商业活动。
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挂饰销量(件)
戒指销量(件)
耳饰销量(件)
手镯销量(件)
其他销量(件)
合计销量(件)
赠品销量(件)
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单位（万元）
注：通常在中报、年报时披露　
营业收入(元)
营业成本(元)
素金及其他
主要客户及供应商
前5大客户：共销售了9351.01万元,占营业收入的11.09%
销售额（元）
上海文峰商贸有限责任公司与南通文峰商贸采
南京中央商场集团联合营销有限公司
合肥金贵珠宝有限公司
安徽宝华首饰有限责任公司
上海欧宝丽实业有限公司
前5大供应商：共采购了3.79亿元,占总采购额的81.64%
采购额（元）
上海欧宝丽实业有限公司欧陆之星钻石(上海
金嘉福钻石(上海)有限公司
华比钻石(上海)有限公司
深圳市星光达珠宝首饰实业有限公司
深圳市缘与美实业有限公司
前5大客户：共销售了1.55亿元,占营业收入的10.39%
销售额（元）
上海文峰商贸有限责任公司与南通文峰商贸采
南京中央商场集团联合营销有限公司
合肥金贵珠宝有限公司
安徽宝华首饰有限责任公司
合肥百货大楼集团股份有限公司
前5大供应商：共采购了4.56亿元,占总采购额的85.28%
采购额（元）
上海欧宝丽实业有限公司欧陆之星钻石(上海
深圳市缘与美实业有限公司
金嘉福钻石(上海)有限公司
深圳市星光达珠宝首饰实业有限公司
华比钻石(上海)有限公司
前5大客户：共销售了1.40亿元,占营业收入的9.76%
销售额（元）
南京中央商场集团联合营销有限公司
上海文峰商贸有限责任公司与南通文峰商贸采
合肥金贵珠宝有限公司
合肥百货大楼集团股份有限公司
安徽宝华首饰有限责任公司
前5大供应商：共采购了7.94亿元,占总采购额的83.81%
采购额（元）
上海欧宝丽实业有限公司欧陆之星钻石(上海
金嘉福钻石(上海)有限公司
华比钻石(上海)有限公司
云南湄伊萨国际货运代理有限公司
深圳市缘与美实业有限公司
前5大客户：共销售了1.08亿元,占营业收入的9.31%
销售额（元）
南京中央商场集团联合营销有限公司
上海文峰商贸有限责任公司与南通文峰商贸采
合肥百货大楼集团股份有限公司
扬州金鹰国际实业有限公司
徐州金鹰国际实业有限公司
前5大供应商：共采购了4.24亿元,占总采购额的82.14%
采购额（元）
上海欧宝丽实业有限公司欧陆之星钻石(上海
金嘉福钻石(上海)有限公司
华比钻石(上海)有限公司
深圳市星光达珠宝首饰实业有限公司
深圳市缘与美实业有限公司
董事会经营评述
　　一、经营情况的讨论与分析　　报告期内，在全体员工的共同努力下，公司的运营和业绩继续保持良好的发展趋势，实现销售收入9.79亿元，同比增长16.03%；实现净利润1.91亿元，同比增长32.23%；具体而言，开展了以下主要工作。　　1、多途径提升品牌影响力，海外并购助力公司品牌升级　　公司持续借助影视剧植入、明星活动、CEO宣传等多样的品牌公关活动，提升品牌形象及知名度。2017年2月，公司连续第九年成为柏林国际电影节官方珠宝赞助商，并在电影节主席迪特先生的见证下，公司签约知名女演员唐嫣作为公司首席时尚官，该活动宣传传播声量超过6000万，提升了公司品牌在国际舞台的影响力。　　报告期...
　　一、经营情况的讨论与分析
　　报告期内，在全体员工的共同努力下，公司的运营和业绩继续保持良好的发展趋势，实现销售收入9.79亿元，同比增长16.03%；实现净利润1.91亿元，同比增长32.23%；具体而言，开展了以下主要工作。
　　1、多途径提升品牌影响力，海外并购助力公司品牌升级
　　公司持续借助影视剧植入、明星活动、CEO宣传等多样的品牌公关活动，提升品牌形象及知名度。2017年2月，公司连续第九年成为柏林国际电影节官方珠宝赞助商，并在电影节主席迪特先生的见证下，公司签约知名女演员唐嫣作为公司首席时尚官，该活动宣传传播声量超过6000万，提升了公司品牌在国际舞台的影响力。
　　报告期内，公司收购了比利时王室珠宝供应商Joaillerie Leysen Freres SA，并于日完成了股权交割；日，公司在苏州观前街形象店举行“比利时王室珠宝Leysen1855进入中国”活动，以唐嫣加冕“钻石女王”为传播热点，宣布通灵珠宝品牌升级为Leysen 1855莱绅通灵。收购Leysen使通灵珠宝跻身欧洲珠宝奢侈品牌序列，并进一步强化了与王室的关联，上升为直接为比利时王室定制珠宝。
　　2、加强推行产品系列化和超级单品策略
　　报告期内，公司继续推行产品系列化及超级单品策略。每个产品系列的研发都根据特定的消费人群、融合具体的故事，进行独特的产品设计，从时尚配搭、婚庆爱情、投资珍藏出发，全面覆盖消费者的需求，最大化的为消费者提供不同种类、不同风格的产品，并对有着独特的符号印记且能创造较大利润空间的单品提出了超级单品策略。
　　报告期内，公司针对不同的消费节点和消费群体推广了多个系列产品，如为了丰富男戒系列
　　牌主打18-35岁追求时尚、个性的千禧一代，目前已在全国范围开设了13家门店。
　　3、加强渠道建设，深化渠道合作
　　为加速销售渠道在全国范围的下沉，公司大力推动加盟渠道的扩张。报告期内，公司在全国市场新拓展了11家直营店和50家加盟店，其中蓝色火焰品牌新开2家专营门店；截止报告期末，公司全国门店数量达到618家。为了能更直接地将“王室珠宝，为下一代珍藏”的品牌定位及核心资产向消费者传递，让消费者感知并认同，公司不断的优化终端形象，对终端门店统一进行“精品博物馆”、“王室马车”等主题形象的升级包装，进一步凸显其品牌的差异化。
　　4、推出股权激励，提高员工凝聚力
　　为建立、健全长效激励机制，吸引和留住优秀人才，充分调动核心骨干员工的积极性，经公司第二届董事会第十九次会议及2016年年度股东大会审议通过，公司首次向42名激励对象授予243万份股票期权，行权价格为32.22元/股。本次股票期权激励计划的实施，能够提高员工凝聚力和公司竞争力，促进公司可持续发展。
　　5、强化内控建设，提高信息化水平
　　报告期内，公司根据相关要求和规定，结合自身实际情况，按照计划完善公司内部控制体系，并对相关管理制度、管理流程进行梳理优化，不断提高公司的风险防范能力和规范运作水平，合理保证经营管理合法合规、资产安全及相关信息真实完整，提升经营效率和效果。
　　报告期内，公司不断加强新信息技术的使用，不断完善信息系统，持续推动业务流程优化，工作效率得到不断提升。具体而言，公司进一步加强了SAP、CRM、OA系统的建设，做到在业务高速发展同时保证了业务规则的全面有效执行，实现绩效考核的数字化，日常办公的电子化；通过物联网技术的使用，极大提升了供应链的效率；引进了新的信息系统模块，大力推进全渠道营销。
　　二、报告期内公司所从事的主要业务、经营模式及行业情况说明：
　　（一）公司主要业务
　　公司主要从事钻石和翡翠等珠宝首饰的品牌运营管理、产品设计研发及零售渠道建设。报告期内，公司收购了比利时王室珠宝供应商Joaillerie Leysen Freres SA，通过整合其百年积累的产品工艺和设计能力，公司将原通灵珠宝品牌升级为Leysen1855莱绅通灵，并确立“王室珠宝，为下一代珍藏”的高端珠宝品牌定位。
　　（二）公司所处行业
　　公司所处行业为珠宝首饰零售业，主要产品包括钻石、宝石、翡翠、黄金、铂金、玛瑙、琥珀等，主要用于婚庆、生日、纪念日庆祝和投资收藏传承等，一般价值较高，故受宏观经济形势与居民可支配收入影响较大。
　　行业主要经营模式为直营和加盟等。近年来，随着互联网的飞速发展，电子商务模式在行业内也已逐步普及。
　　当前中国珠宝首饰市场尚处于国外品牌、港资品牌与内地品牌三分天下的局面。由于入行门槛较低、钻石原材料被国际寡头所垄断等原因，产品同质化较为严重，市场集中度不高，竞争日趋激烈。
　　近年来随着中国消费结构的升级，一些行业主流企业已开始由“制造型”向“设计创造型”转型，在迎合消费者持续上升的个性、时尚与情感诉求的同时，提高产品附加值。此外，企业的综合竞争力也体现在品牌营销、渠道运营等方面。
　　目前，中国珠宝零售行业已逐步回暖，且增速呈现上行趋势。未来几年，国内结婚人数增速有望趋稳，结合二胎政策的放开、老龄化人口增加以及国内居民消费升级等因素，未来行业需求有望持续稳定地增长。
　　三、报告期内核心竞争力分析
　　1、差异化的市场定位及品牌影响力
　　公司主要从事钻石和翡翠等珠宝首饰的品牌运营管理、产品设计研发及零售渠道建设。基于长期在品牌建设及产品设计上所做的努力，借助王室发布、柏林电影节合作、明星代言、影视植入、CEO公关等营销手段，公司确立了其独树一帜的品牌形象与知名度，形成了差异化的竞争优势。
　　报告期内，公司收购了拥有162年历史的比利时王室珠宝供应商Joaillerie Leysen Freres SA，进一步提升公司品牌及产品的核心竞争力。通过整合Leysen百年积累的产品工艺、设计能力及其服务比利时王室的官方资质，公司将品牌升级为Leysen1855莱绅通灵，确立了“王室珠宝，为下一代珍藏”的品牌定位。
　　区别于传统珠宝聚焦爱情的定位，“为下一代珍藏”的品牌定位既从情感面拓宽了目标消费者的群体，又诠释了珠宝保值、增值的天然属性，形成了差异化的市场定位。而“王室珠宝”在消费者心中品质与传承上的积极形象也与“下一代珍藏”的定位完美契合，进一步与其他品牌形成区隔。
　　2、产品与技术研发
　　公司实行产品系列化及超级单品策略。每个产品系列的研发都根据特定的消费人群、融合具体的故事，进行独特的产品设计，从时尚配搭、婚庆爱情、投资珍藏出发，全面覆盖消费者的需求，最大化的为消费者提供不同种类、不同风格的产品，并对有着独特的符号印记且能创造较大利润空间的单品提出了超级单品策略。
　　在收购比利时王室珠宝品牌Leysen后，公司将整合其工艺和设计能力，并根据中国消费者的审美与喜好将Leysen部分经典款式引入国内。
　　公司作为最早将比利时优质钻石切工引入中国的珠宝企业之一，一直以来都以优质的钻石切工而闻名行业。特别是公司拥有的蓝色火焰钻石切工专利，在行业内具有独特的切工优势，是全球唯一同时获得比利时政府、中国政府、HRD（比利时高级钻石会议）和NGTC（国家珠宝玉石质量监督检验中心）颁奖认证的产品。
　　3、遍布全国的营销网络
　　公司一方面通过直营店、直营厅、加盟店的形式，建立了遍布全国23个省份的618家终端门店的线下营销网络；另一方面，通过成立电商中心，专营线上销售。同时，公司还与万达、金鹰、华地、银泰商业、百联等建立了战略合作关系，与全国TOP100的单体商业客户深度合作，持续推行商业联合计划。
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